Straightforward, no surprises
Most families pay nothing — membership is included by participating breeders. Everything else is optional and priced plainly.
Included by your breeder
Free
when your puppy comes from a participating breeder
Your breeder has already paid for this on your behalf. There is nothing to buy — you simply activate it.
Optional, standalone
$372
one-time, per family
A separate, structured program for the transition home. Enrollment is arranged through the breeder or rescue your puppy came from.
For breeders & rescues
By arrangement
scoped to your program
Coaching for breeders who want to see the difference the Platinum Puppy™ pathway makes in their placements — and offer it to their own families.
Paid programs are one-time payments — there is no subscription, no auto-renewal, and no stored card. Program enrollment is arranged through the breeder or rescue your puppy came from, which is how we keep the pathway connected end to end. Full details are in our refund policy.
Prices are in US dollars and may change; the price shown at the time you enroll is the price you pay. Programs are educational and do not guarantee temperament, behavior, health, certification, or any specific outcome.